What the Objection Card is (and what it’s not).
The Objection Card is a short, field-ready set of responses to common sales objections—written to sound like a real person, not an audiobook narrated by a corporate training department.
What it is.
A one-page “grab-and-go” sales tool that helps you respond to objections without rambling, discounting, or accidentally agreeing to free work.
- “Your price is higher than the other quote.”
- “We’re getting a few bids.”
- “We need to think about it.”
- “Can you throw in _____?”
- “We had a bad contractor last time.”
Who it’s for.
If you sell home services, this applies. If you sell painting, it applies a lot.
- You lose deals because price objections derail you
- You’ve discounted and regretted it immediately
- You ramble when someone pushes back
- You want a consistent way your team responds
What it sounds like in real life.
The goal isn’t to “win” the argument. It’s to reduce uncertainty and set a next step.
Client: “We’re going to get a few more bids.”
You: “Totally fair. Quick question—are you comparing bids by scope and prep, or just by total price?”
If they say “price,” you re-anchor scope. If they say “prep,” you show how you do it. Then you set a next step.